Specialization: MARKETING OR BUSINESS DEVELOPMENT
Job description:
Company Overview: \n\nHealthcare and wellness company, manufacture, market & distribute nutritional supplements and wellness products (e.g. vitamins, probiotics, weight-management formulas, herbal dietary supplements) \n\nJob Responsibilities: \n\n\n\t- \n\t
Develop and execute 360° marketing plans and annual brand strategies to drive product awareness and market growth. \n\t \n\t- \n\t
Oversee product portfolio performance: planning, positioning, pricing, promotions, and lifecycle management. \n\t \n\t- \n\t
Drive digital marketing strategies (social media, website, SEO, paid media) in collaboration with the digital team. \n\t \n\t- \n\t
Manage ATL/BTL campaigns, including media planning, events, in-store promotions, and healthcare professional outreach. \n\t \n\t- \n\t
Lead market research initiatives to analyze trends, customer insights, and competitor intelligence. \n\t \n\t- \n\t
Collaborate with Sales, Regulatory, R&D, and Supply Chain teams to ensure seamless execution and compliance. \n\t \n\t- \n\t
Work with agencies and creative partners to develop compelling brand communications. \n\t \n\t- \n\t
Monitor and optimize marketing ROI, budgets, and KPIs. \n\t \n\t- \n\t
Mentor and guide a team of junior marketers or brand executives, if applicable. \n\t \n \n\nJob Requirement: \n\n\n\t- Bachelor’s degree in Marketing, Business, Life Sciences, or Pharmacy
\n\t- 10+ years of marketing experience, preferably in healthcare, pharmaceuticals, or FMCG.
\n\t- Strong strategic thinking, brand management, and execution skills.
\n\t- Proven experience with product launches and consumer health trends.
\n\t- Digital marketing proficiency (Google Ads, Meta, CRM, analytics tools).
\n\t- Excellent communication and stakeholder management.
\n\t- Strong project management and multitasking ability.
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