Specialization: MARKETING OR BUSINESS DEVELOPMENT
Job description:
Company Overview:
Healthcare and wellness company, manufacture, market & distribute nutritional supplements and wellness products (e.g. vitamins, probiotics, weight-management formulas, herbal dietary supplements)
Job Responsibilities:
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Develop and execute 360° marketing plans and annual brand strategies to drive product awareness and market growth.
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Oversee product portfolio performance: planning, positioning, pricing, promotions, and lifecycle management.
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Drive digital marketing strategies (social media, website, SEO, paid media) in collaboration with the digital team.
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Manage ATL/BTL campaigns, including media planning, events, in-store promotions, and healthcare professional outreach.
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Lead market research initiatives to analyze trends, customer insights, and competitor intelligence.
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Collaborate with Sales, Regulatory, R&D, and Supply Chain teams to ensure seamless execution and compliance.
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Work with agencies and creative partners to develop compelling brand communications.
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Monitor and optimize marketing ROI, budgets, and KPIs.
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Mentor and guide a team of junior marketers or brand executives, if applicable.
Job Requirement:
- Bachelor’s degree in Marketing, Business, Life Sciences, or Pharmacy
- 10+ years of marketing experience, preferably in healthcare, pharmaceuticals, or FMCG.
- Strong strategic thinking, brand management, and execution skills.
- Proven experience with product launches and consumer health trends.
- Digital marketing proficiency (Google Ads, Meta, CRM, analytics tools).
- Excellent communication and stakeholder management.
- Strong project management and multitasking ability.
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