Beverage Expert, Southeast Asia (SEA)

Location: Rawang, Selangor
Job ID: KAM11

Specialization: FOOD OR BEVERAGE OR RESTAURANT SERVICE

Job description:

Job Descriptions

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1) Beverage Innovation

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  • Manage demonstration and brand presentation with showmanship.
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  • Tasting / seminar / training / masterclasses and cost management (inclusive samples, ingredients, equipment tools and glassware).
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  • Constantly sharing trends related to company brand for application or new innovation.
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  • Conduct regular trainings for our key accounts in their venues and in company importers’ corporate training center or ours.
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  • Portray credible and reliable image in line with our brand expectation.
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  • Work closely with our team to support our partners in managing company promotions and customer service – provide recipes development and beverage solutions, trainings- to relevant channel of development to assure an important brand presence and development in the key markets & places.
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  • Develop recipes for different channels and applications (food service, bar, hotel & retail, cafe).
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  • Support creating syllabus for training schools under our CSR initiatives, functions as APAC lead and key point of contact, execution of trainings in this segment.
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2)  Supporting business development in SEA

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  • Develop industry network, identify customers to penetrate, and brands to partner with.
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  • Initiate, develop and follow up with the assistance of company local sales personnel together with importers the sales in each channel, particularly the bar, hotels, coffeeshops and food service.
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  • Support sales with necessary actions in order to meet sales targets, such as: common business plans and reviews, range extensions and new product listings, customers’ training, development of beverage menus, promotional activities, KA presentations.
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  • Responsible for delivering and exceeding KPIs.
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3) Marketing

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  • Identify current market trends and opportunities for new product development to propose to management, and support NPD roll out activations once product is launched by marketing and R&D.
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  • Support SEA for national & regional trade shows happening in respective countries
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  • Support training visitors who visits company’s manufacturing plant, and hosting their market visit agenda.
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  • Lead and support regional trade shows organized by key accounts
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  • Coordinate and participate in promotional activities and events, working with advertisers, media and sale team.
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  • Together with other company’s Beverage Experts develop half yearly trend update reports to share with the team, and importer partners.
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  • Creating drinks content for social media (Facebook/Instagram).
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4) Reporting

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  • Feedback management with information about market, competitors and customers: trends, expectations, successes, issues.  
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  • Weekly business reporting to company’s Sales Director SEA.
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  • Participate twice a year to the region Asia business reviews.
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  • You will also be required to perform any other task related to this position.
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Job Requirements:

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  • Minimum of 5 years as a qualified Bartender or Barista or has working experience as a menu planner for chain accounts, with previous training experience preferred.
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  • Basic barista skills.
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  • A proficient level of English language in business communication and writing.
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  • Able to work under pressure of fast paced environment.
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  • Travel for work.
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  • Microsoft Office skills to develop presentations and reports.
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  • Having a strong network in the F&B industry.
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  • Candidate must be willing to work in Rawang, Selangor. 
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