Head of Marketing

1. Brand Strategy & Positioning - Develop and execute a strong brand identity that aligns with TudungPeople’s values and appeals to the modest fashion market. - Conduct market research to understand customer preferences, trends, and competitor strategies 

2. Digital & Brick and Mortar Marketing - Lead omnichannel marketing efforts, including website, pop-up, physical store, TikTok, to increase engagement and sales. 

3. E-commerce & Performance Marketing - Work closely with the sales & e-commerce team to ensure marketing campaigns drive revenue growth, optimize website traffic and conversion rates through SEO, paid ads (Facebook/Google Ads), and email marketing. 

4. Campaign & Event Management - Plan and execute seasonal campaigns, product launches, and collaborations (e.g., Raya collections, influencer partnerships). - Manage offline marketing efforts (pop-up events, bazaars) 

5. Team Leadership - Lead and mentor a small marketing team - Collaborate with social media, branding team, and external vendors to ensure brand consistency.