A & P Manager

• Develop advertising and promotions strategy to drive and further enhance awareness and performance 
• Develop branding strategy and build brand image
• Develop annual advertising and promotions plan with the aim of increasing sales performance
• To plan and control marketing budget and ensure that expenses are kept within the approved budget
• To maintain and update accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters
• Identify cost efficiencies and optimize return on investments of marketing initiatives
• Provide analytics and insights to evaluate the effectiveness of marketing activities and campaigns against the Company’s policies, objectives, and target market
• Manage advertising, event management and PR agencies for the development of annual advertising and promotions plan in accordance with corporate and brand image
• Establish the delivery standards of advertising and promotions collaterals in support of project deadlines including publications
• Develop and manage strategic communication channels including traditional print and electronic media (ATL), BTL, digital marketing, OOH, etc. 
• Manage internal communications between the Tenancy Relations team and the tenants
• Manage external communications as well as media and public relations
• Identify and build business relationships with strategic partners for joint promotions
• Identify and build business relationships with potential business partners for sponsorships that will further enhance the comfort, convenience, ambience and service level for customers
• Manage promotion booths / space by way of planning and securing complementing brands and products in accordance with the business model, corporate branding and thematic efforts
• Manage advertising space by way of planning and securing complementing brands and products in accordance with the business model, corporate branding and thematic efforts while generating revenue
• Understand tenants’ various business models and concepts to ensure successful execution of campaigns, promotions and events
• Establish measurable Key Performance Indicators / Targets for all A&P efforts, review effectiveness of advertising and promotions activities and identify gaps for further improvement
• Develop a loyalty point program that supports the business model and provides added value to customers 
• Build cordial and professional working relations with other departments / units to ensure smooth execution of advertising and promotions activities 
• Constantly keep abreast of the latest advertising and promotion trends, digital innovations and other communication channels and propose appropriately for further enhancement of advertising and promotions efforts in accordance with corporate and brand image