A&P Manager

Key Responsibilities:

Advertising and Promotion

• Develop advertising and promotions strategy to drive and further enhance awareness and performance
• Develop branding strategy and build brand image
• To plan and control marketing budget and ensure that expenses are kept within the approved budget.
• To maintain and update accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters.
• Develop and manage strategic communication channels including traditional print and electronic media (ATL), BTL, digital marketing, OOH, etc.
• Manage promotion booths / space by way of planning and securing complementing brands and products in accordance with the business model, corporate branding and thematic efforts
• Develop a loyalty point program that supports the business model and provides added value to customers

Visual Merchandising

• To assist in the overall management of creative and merchandising of the Mall.
• To conceptualize and initiate a consistently high standard of ideas and presentation in visual display ranging from internal Mall decoration to outdoor presentations and other special projects towards fulfilling the advertising and promotion functions.
• To coordinate with advertising agency for visualization and concept for all collaterals, promotion materials, advertising and publicity materials.
• To maintain and upkeep an inventory of all VMD work tools, equipment, materials, props, decorations and etc.

Requirements:

• Candidate must possess at least Post Graduate Diploma or Bachelor's Degree in Marketing /
  Commerce / Business Studies, Advertising / Mass Communication or equivalent.
• At least 5 years’ in a Managerial position, preferably in retail / event / marketing background.
• Proven track record in event management and / or retail merchandising.
• Candidate with knowledge and experience in handling digital and online marketing tools is a
  plus.